Wednesday, May 20, 2026

Soft power in Diplomacy - Melody Khao khud Jan jao...


Diplomacy is not always done through military, beaurocracy or dry documents - but sometimes through soft power. That's how Anime represented Japan. That's how Hollywood influenced more people across the world than American military strength. 

Bharat has a plethora of ancient civilizational story to influence people across the world. Only drawback is that our intellectual community, brainwashed by Macaulay's Machiavelian education - who despise everything indigenous as rubbish and third class products.

But we are evolving. With GOI's constant push to promote Sanskrit as a common thread uniting each and every corner of Bharat - from Kashmir to Kanyakumari, will yield results - I am quite confident in it.

In this era of instant promotion through viral media, our beloved Modi ji has brilliantly used a famous visual advertisement of early era of Bharat's television age.

Italian PM Meloni and our PM Modiji became Melody to showcase the bonhomie between Italy and Bharat. What a great use of our soft skills.

People will forget about agreement, about contracts, about every dry clause in the agreement - but they will not forget Melody - from Meloni and Modi.

Here we go...

Watch...







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